Gen AI in Action: Customers Use Cortex AI to Garner New Insights and Accelerate Innovation
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For years, the notion prevailed that artificial intelligence (AI) was a tool reserved for large corporations with vast resources. However, rapid advancements in technology have democratized AI, making generative AI (Gen AI) accessible to organizations of all sizes. Today, Snowflake’s unified AI and data platform, including Cortex AI, is empowering businesses to overcome productivity bottlenecks and deliver actionable insights that drive innovation and revenue. Here’s a look at how companies are harnessing Cortex AI to transform their operations.
Johnnie-O: Enhancing Geocoding Accuracy for Better Market Segmentation
Johnnie-O, an e-commerce clothing brand, leverages customer address data for targeted marketing strategies. However, geocoding failures due to typos or formatting issues created significant gaps in their customer insights. Traditionally, the process of cleaning and reformatting such data was labor-intensive and error-prone. By integrating Cortex AI and a Llama large language model (LLM), Johnnie-O automated the cleanup of messy address data, reducing geocoding failures from double digits to just 2%.
This transformation enabled the company to confidently run its market segmentation algorithms, unlocking powerful demographic insights such as income levels, education rates, and employment statistics from U.S. Census data. Ricardo Lopez, Johnnie-O’s Analytics Engineer, credits the simplicity and efficiency of Cortex AI, particularly its seamless integration with Snowflake. The result: a scalable, automated solution built by a single engineer, driving more precise marketing strategies and enhanced customer understanding.
IntelyCare: Streamlining Job Post Management for Healthcare Staffing
Healthcare staffing agency IntelyCare faces the challenge of organizing and processing job postings from multiple vendor management systems (VMS). These systems often produce inconsistently formatted data, leading to the loss of over 30% of job postings. To address this, IntelyCare deployed Cortex AI and LLMs to extract critical information such as specialties, pay ranges, and applicant eligibility from thousands of postings. This automated approach reduced lost postings to zero, ensuring all opportunities are included in their database.
The efficiency gains extended to their internal systems. Previously, creating and maintaining tagging pipelines for job categorization required extensive Python coding and frequent updates. Cortex AI replaced thousands of lines of complex code with a single query, simplifying operations and enhancing the candidate experience. According to Benjamin Tengelsen, VP of Data Science at IntelyCare, this solution not only optimized internal workflows but also lightened the workload for recruiters, enabling them to focus on connecting candidates with the right opportunities.
A Gen AI-Driven Future for All
These examples illustrate how Cortex AI is helping companies across industries bring Gen AI applications into production. With Snowflake’s robust security and governance features, organizations can confidently adopt AI to enhance productivity and customer experiences. Tools like Document AI, Cortex Search, Snowflake Copilot, and Cortex Analyst (in public preview) further expand the possibilities for enterprise-grade AI solutions.
As companies such as Bayer and Siemens Energy demonstrate, the potential of Gen AI to increase revenue and efficiency is vast. To learn more about how businesses are achieving success with Gen AI, download Snowflake’s customer success ebook, “Secrets of Gen AI Success.”
Snowflake and Cortex AI are not just reshaping workflows—they’re making the future of AI-driven insights accessible to all.
