How can AWS Cloud revolutionize your Media & Entertainment workloads?



The Media & Entertainment (M&E) industry is in the process of a number of technological advancements, hinting at a huge transformation. Organizations are open to more innovative and out-of-the-box solutions for their operations like content creation, media supply chain optimization and audience retention strategies. AWS (Amazon Web Services) has brought about a number of cloud services that are created to deal with the challenges and new opportunities that are on the way within the changing dynamics of the Media & Entertainment industry today. 

How has AWS reinvented the way the Media & Entertainment industry functions? 


Media and entertainment customers face industry-wide transformation, with companies reinventing their operations, right from how they create content to how they compete for audience attention across streaming, broadcast, and direct-to-consumer platforms. Industry leaders use the cloud to pioneer new ways to entertain—launching new streaming services, expanding their content catalogs, and setting new standards with audiences for viewing experiences.

To help customers through this phase, AWS has launched an initiative named “AWS for Media & Entertainment”. It features new and existing services and solutions from AWS and its Partners, built specifically for content creators, rights holders, producers, broadcasters, and distributors. AWS for Media & Entertainment (M&E) aligns the most purpose-built capabilities of any cloud—including nine AWS Services, 11 AWS Solutions, dedicated AWS appliances, and more than 400 AWS Partners—against five solution areas to help customers transform M&E.

Areas where AWS has empowered the M&E operations with effective solutions 


AWS for Media & Entertainment helps customers select and deploy the right services and solutions with a portfolio of purpose-built AWS and Partner capabilities aligned against six industry solution areas: –

Content Production

AWS enables creative studios to spend less time rendering and more time collaborating using the most comprehensive set of cloud capabilities for content production. For customers who prefer bespoke solutions, AWS has tutorials and guides to build a cloud-native creative studio with solutions such as AWS Studio in the Cloud. Customers can launch video editing and graphics-intensive virtual workstations in more locations with the most extensive global footprint of any cloud provider.

Media Supply Chain & Archive

AWS offers Technology and Engineering Emmy® Award-winning, purpose-built capabilities to help customers centralize content storage, processing, creation, and distribution operations from the ground to the cloud—resulting in cost optimization, resource reduction, and collaboration. The AWS Content Analysis solution lets customers reduce human involvement needed to catalog video archives and generate metadata by combining the video transcribing capabilities of AWS Elemental MediaConvert with Amazon Rekognition, Amazon Transcribe, Amazon Translate, and Amazon Comprehend.


AWS is the leading choice for broadcasters, with over 1,600 channels worldwide originating from the AWS Cloud. Customers including FOX, ViacomCBS, and Discovery pioneer the future of video delivery using an unmatched portfolio of purpose-built AWS services and appliances, along with partner solutions, to run low-latency broadcast workloads with greater agility, elasticity, scalability, and reliability than anywhere else. 

Direct-to-consumer (D2C) & Streaming

AWS offers the most purpose-built services for D2C & streaming, helping leaders like Netflix, Disney+, HBO Max, Peacock, Discovery+, HULU, and Prime Video reliably deliver, monetize, and support live and on-demand media over the internet, and bring unparalleled experiences to screens everywhere. Optimized for media & entertainment workloads, the Amazon CloudFront content delivery network (CDN) lets customers deliver massive video-on-demand catalogs or live stream content to millions of viewers through 216+ points of presence and a global network backbone. 

Data Science & Analytics

Media and entertainment companies can ingest and analyze billions of audience events per day with the best cost-performance of any cloud using Amazon EMR, and choose from unmatched machine learning capabilities to segment audiences, forecast inventory, perform contextual analysis, and create personalized experiences and recommendations. Customers can choose from more than 30 AWS Partners including EPAM, GrayMeta, and Veritone, with offerings specific to media & entertainment analytics workloads. 


AWS helps customers adapt to dynamic audiences and a quickly changing industry by leveraging a broad selection of data-driven services informed by machine learning and AI. As a result, advertisers are empowered to build deeper, more personalized connections with audiences and lasting consumer relationships that deliver increased revenue and long-term business value. 

Team up with Cloud Wizard to transform your M&E workloads with AWS Cloud Services 


As a Select Tier Service Partner with AWS, Cloud Wizard offers expertise and support to optimize your media & entertainment workloads using AWS Cloud Services. Some of the services provided include: –

AWS Clean Rooms

AWS Clean Rooms helps customers and their partners more easily and securely collaborate and analyze their collective datasets—without sharing or copying one another’s underlying data.

AWS Elemental MediaTailor

AWS Elemental MediaTailor is a channel assembly and personalized ad-insertion service for video providers to create linear over-the-top (OTT) channels using existing video content. The service then lets you monetize those channels—or other live streams—with personalized advertising.

AWS Entity Resolution

AWS Entity Resolution helps you match and link related records without the need to build custom solutions. Use flexible, configurable machine learning (ML) and rule-based techniques to optimize record matching based on your business needs.

Want to enhance the operations of your business workloads? Check out a host of AWS Cloud services right here!



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